Paper, EBooks and EReaders

LONDON, Mai. 24, 2010 (RISI) - Well, it looks like we have stepped on a hornets' nest. Part I in the series of Information Communication Technology (ICT) and its effect on the paper industry has created a lot of dialogue - the hits on the RISI website went into the 1000s, and are still mounting, and the topic is being discussed on business media sites all around the world.

BRUSSELS, Mär. 9, 2010 (RISI) - REACTIONS TO THE emergence of e-readers from within the pulp and paper industry tend to come in one of two flavors: either i) a head-in-the-sand refusal to believe that anyone would want to read a book or newspaper on an electronic device, no matter how fancy, convenient or cheap; or ii) a we're-all-doomed certainty that traditional publishing is about to die and with it much of the demand for publication papers.

Which is greener, getting news online or reading a newspaper? For environmental expert and activist Sarah Westervelt, the obvious answer is the printed newspaper.

...isn't going Green

It is increasingly popular to bash the use of paper. The industry is an easy target as everyone uses paper and the presentation of the industry is laughable (think Dunder Mifflin on The Office).

Despite the many environmentally friendly actions taken by the paper, printing and publishing industries, little is known of these efforts due to a self-inflicted inability to publicize them. Unlike the auto or fuel industries, we don’t spend any money as an industry on effective green promotion.