Survey subject:

Product development 2010

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2^nd Tuesday Surveys are Copyright 2010 by Paperitalo Publications and used by permission of the Copyright Owner

Confidential level and error band:
(90% confid. Level, +/- 10% error band)

No. of respondents: ??

Pulp & Paper Industry

49% US respondents, 15% Western Europe, Brazil was 8%

When asked about their 2010 product development budget…

•         5%..... said will go up significantly (< 50%)

•         23%... said will go up moderately (>25%)

•         55%... said it will stay the same

•         10%... said it will go down moderately (>25%)

•         5%..... said it will go down significantly (<50%)

When asked about the largest influence on their 2010 development budget

•         31%..... said internally planned program

•         25%..... said customer requests

•         15%..... said product extension

Customers and universities were seen to be the largest outside sources of development ideas

Only 25% endorsee the idea of “Open Innovations”

Top ranked universities for product development

1.    North Carolina State University
2.    University of Wisconsin – Stevens Point
3.    IPST @ GA Tech
4.    Universidade de Vicosa-Brazil
5.    KTH (Royal Technical University)