Forest Products Industry

ÅSA Alström has been appointed head of brand, marketing and communication, and will become a member of the Volvo CE executive management team.

Since 2018, Ms Alström has served as head of strategic communication at Volvo CE, where she has been responsible for both internal and external communications at a global level. She brings over 20 years of experience within Volvo CE across communication, marketing sales, key account management, aftermarket and within operations.

Melker Jernberg, president of Volvo CE, said: ‘Brand, marketing and communication are essential in supporting the company’s transformation. Åsa has extensive experience within Volvo CE and in these areas, and I look forward to working closely with her going forward.’

Ms Alström succeeds Bill Law, who has taken on a new role supporting the development of the Volvo Group’s defence business. She assumed her new role on 1 April 2026, based in Eskilstuna, Sweden.

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